Hi, I'm Joel a designer, with a penchant for starting businesses. 

I Became a UX / UI Designer to: 

Creating a great product/business involves listening to your customer and testing your assumptions.


Explore emerging industries

To solve problems       

Drink on the job


Designing an Auto Repair/Service Marketplace

I was brought on to this project to help design a product that improves the experience of getting one's car repaired. We went through a four-month process to help 

coming soon


Tiny Toronto 

Repositioning a Tiny Home Startup. 

Worked with a team to redesign a website for a company that is planning to sell tiny homes in North America. In the process of working on the project, we helped test their product hypothesis and came up with a new direction based on our research.   


Pow Hearing 

Streamlining Hearing Services

Pow provides audio hearing solutions for the deaf and hard of hearing. Their site at the time was very overwhelming and a labyrinth of information.  My team and I,  redesigned their website to provide clarity and simplicity.