Hi, I'm Joel a designer, with a penchant for starting businesses. 

I Became a UX / UI Designer to: 

Creating a great product/business involves listening to your customer and testing your assumptions.


Explore emerging industries

To solve problems       

Drink on the job

Tiny Toronto 

Repositioning a Tiny Home Startup. 

A website redesign for a company that is working towards selling tiny homes in North America. We helped test their product hypothesis and provided them with a redesign that better reflects their current state and objectives.


Pow Hearing 

Streamlining Hearing Services

Pow provides audio hearing solutions for the deaf and hard of hearing. Their site at the time was very overwhelming and a labyrinth of information.  My team and I,  redesigned their website to provide clarity and simplicity. 



Designing an Auto Repair/Service Marketplace

I was brought on to this project to design a product that improves the experience of getting your car repaired/serviced. We went through the full process from discovery to handing off the project for development.

coming soon